Google Campaigns

Google Advertising (Google adwords) works by advertisers bidding on specific keyword phrases (for example computer repairs london); the specific placement of the ad is directly related to the bid amount and the quality score for the keywords (the relevancy of the keyword).

Why use Google AdWords?

Google AdWords has changed the way advertising works. No longer do you need to buy lists and search databases to uncover potential customers. Google AdWords offers the following benefits:

• You set the budget and determines how much will be spent on advertising, not the publisher.
• Local businesses can target their markets by geography, or expand their business online by getting in front of national or global markets who are actively searching for your business
• You choose when and where the advertisments will appear.
• In general, a pay-per-click (PPC) advertising model can lead to a lower cost-per-conversion than other advertising models.
• Tracking and measuring the return on investment (ROI) is virtually built-in to the system.
• Google AdWords provides for almost instant results, meaning there is data to support actionable changes to campaigns in hours and days, not weeks or months.

What do we offer ?

Web Horizons do extensive research into what keywords are going to bring most sucess to your advertising campaign. We aim to get the most out of your budget by identifying the phrases which will bring not only traffic to your website but actual sales as well.

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